In the book, Understanding Michael Porter: The Essential Guide to Competition and Strategy, Joan Magretta distills Porter's core concepts and frameworks into a concise guide for business practitioners. In this excerpt, Porter discusses common strategy mistakes.
"Michael Porter didn't get to be a giant in the field of competition and strategy by hunting small game."
Joan Magretta begins her new book on Harvard Business School's Michael Porter's work by noting that, from the start of his career, Porter has been asking a big question when it comes to understanding everything from the free enterprise system to the individual motivations of managers.
Why are some companies more profitable than others?
In this excerpt from an interview between Porter and Magretta, Porter discusses the importance of strategy in delivering competitive advantage.